The Atlanta Memorial Park Conservancy was in a pickle.
The four entities (Bobby Jones Golf course, Bitsy Grant Tennis, the Atlanta Recital Hall, and a 200-acre park) had rarely worked together and suddenly a major renovation was underway.
Sims & Steele was invited by the Conservancy Board to help calm the waters (and the Atlanta Constitution front-page headlines) by engaging the Board and stakeholders in creating a messaging platform and communication strategy, which CEO Catherine Spillman has rolled out successfully.